Free professional tools to grow your practice, serve clients better, and build a sustainable distribution business. No login. No charges. Ever.
See your AUM growth trajectory, trail commission income, and the exact month you'll cross key milestones. The most motivating tool an MFD can use.
Upload e-CAS (CAMS/KFintech) or enter funds manually. See overlap, concentration risk, asset allocation, health score & actionable insights. 100% browser-based — zero data leaves your device.
Comprehensive financial plan — retirement, insurance, tax, asset allocation. Generate shareable reports for client presentations. Already used by 500+ MFDs.
"Why not FD?", "Market is too high", "My friend lost money in MF." 50 real-world objections with responses, data points, analogies & conversation scripts. Your field ammunition.
Paste any SEBI/AMFI/RBI circular and get: what changed, who's affected, deadlines, action items & jargon decoded. 6 sample circulars pre-loaded. No more legal headaches.
Live regulatory circulars from SEBI, RBI, AMFI, IRDAI via RSS feeds + NFO tracker with open/upcoming status, risk ratings & fund details. Your morning briefing dashboard.
See your business trajectory. Know your numbers. Plan your growth.
| Milestone | AUM Target | Month/Year | Trail Income/Month | Status |
|---|
| Year | AUM | Annual Trail | Monthly Trail | New SIPs Added | Cumulative SIP Book |
|---|
Trail commission is an ongoing fee paid by AMCs to distributors for as long as the investor stays invested. It's calculated daily on the AUM and paid monthly. Think of it as your "annuity income" — it grows as your book grows, even if you don't add a single new client.
| Category | Trail Range | Typical | Notes |
|---|---|---|---|
| Equity — Large Cap | 0.35% – 0.60% | 0.45% | Lower TER = lower trail |
| Equity — Multi/Flexi Cap | 0.40% – 0.70% | 0.55% | Most popular category |
| Equity — Small/Mid Cap | 0.50% – 0.80% | 0.60% | Higher TER headroom |
| Hybrid — Balanced/Aggressive | 0.30% – 0.55% | 0.40% | Good for conservative clients |
| Debt — Short Duration | 0.10% – 0.25% | 0.15% | Low but stable |
| Liquid/Overnight | 0.05% – 0.10% | 0.07% | Parking money, low trail |
A 12% market return on your existing AUM means your trail income grows 12% automatically — even without new business. Add new SIPs on top, and you get double compounding: market growth + new inflows. An MFD with ₹5 Cr AUM today earning 0.50% trail = ₹2.08L/month. In 10 years at 12% growth + moderate new SIPs, that same MFD could be at ₹25-30 Cr AUM earning ₹10-12L/month. This is why senior MFDs call trail income their "pension fund."
| Metric | What It Means | Healthy Range |
|---|---|---|
| SIP Cessation Rate | % of SIPs stopped annually | Below 5% |
| Net SIP Growth | New SIPs minus stopped SIPs | Positive every month |
| Average Ticket Size | Average SIP amount per client | ₹5,000+ per SIP |
| Revenue per Client | Trail income / total clients | ₹500+/month per client |
| AUM per Client | Total AUM / total clients | ₹5L+ per client |
| Trail Yield | Annual trail / AUM | 0.40%+ (equity book) |
| Category | AUM Range | Monthly Trail | Clients | % of Total MFDs |
|---|---|---|---|---|
| Just Starting | Below ₹1 Cr | Below ₹4,000 | 1-30 | ~45% |
| Growing | ₹1 Cr – ₹5 Cr | ₹4,000 – ₹20,000 | 30-100 | ~30% |
| Established | ₹5 Cr – ₹25 Cr | ₹20,000 – ₹1,00,000 | 100-400 | ~15% |
| Senior | ₹25 Cr – ₹100 Cr | ₹1L – ₹4L | 400-1000 | ~7% |
| Top Performer | ₹100 Cr – ₹500 Cr | ₹4L – ₹20L | 1000-5000 | ~2.5% |
| Elite | Above ₹500 Cr | Above ₹20L | 5000+ | ~0.5% |
Only ~3% of India's 1.5 lakh+ active MFDs manage over ₹100 Cr AUM. But here's what's powerful: the path from ₹5 Cr to ₹100 Cr typically takes 8-12 years with disciplined business development. The MFDs who made it focused on three things: (1) consistent SIP additions every month, (2) extremely low cessation rates through client education, and (3) increasing ticket sizes over time by serving clients' full financial needs — not just one fund.
| Metric | Industry Number | Trend |
|---|---|---|
| Total Active MFDs | ~1,50,000+ | Growing 8-10% yearly |
| Total MFD AUM (Regular) | ~₹22 Lakh Crore | MFDs hold ~35% of industry AUM |
| Average SIP Ticket | ~₹2,500/SIP | Rising — was ₹1,800 in 2020 |
| Monthly SIP Flows (Industry) | ~₹25,000+ Cr | All-time high, growing 20% YoY |
| SIP Cessation Ratio | ~50% within 3 years | Client education reduces this |
| Average AUM per MFD | ~₹15 Cr | Skewed by top performers |