IFA Talking Points
Data-driven insights for client conversations February 2026 Data
Market Sentiment
Bullish
Equity ₹25,965 Cr
Smart Money Signal
-1.7%
Accumulation Mode
Investor Confidence
1.9 Cr Folios
New investors joining
Risk Level
High
Churn at 12.8%
Opportunity
1.9 Cr
New Folios Added in February
New Folios Added Surge
The recent surge in new folios added indicates growing investor interest in mutual funds. This presents a golden opportunity for advisors to onboard new clients and guide them towards their financial goals.
Client Talking Point
"With the rise in new folios, we're seeing more investors recognizing the benefits of professional guidance in their investment journey. I'd be happy to help you explore how our expertise can help you achieve your financial objectives."
Key Fact
61.3%
Percentage of Regular Plans in February
Regular Plans Maintain Dominance
Regular plans continue to account for the majority of industry AUM, reflecting investor trust in the value of advisor guidance. This trend underscores the importance of professional advice in investment decision-making.
Client Talking Point
"As we continue to see a strong preference for regular plans, it's clear that investors value the expertise and guidance that advisors like us provide. Let's discuss how our personalized advice can help you make informed investment decisions."
Caution Flag
-1.7%
Smart Money Signal in February
Smart Money Signal Turns Negative
The Smart Money Signal has turned negative, indicating a mild distribution in the market. This shift suggests that investors may be reconsidering their investment strategies, making it essential for advisors to reassess and adjust their client portfolios accordingly.
Client Talking Point
"As the market dynamics change, it's crucial to reassess your investment portfolio and make adjustments to ensure it remains aligned with your goals. I'd be happy to help you review and optimize your portfolio to mitigate potential risks."
Opportunity
1.9 Cr
New Folios Added in February
New Investors Can Leverage SIPs
The surge in new folios added presents an opportunity for investors to start a Systematic Investment Plan (SIP), which can help them invest regularly and take advantage of compounding growth over time.
Client Talking Point
"With the rise in new folios, it's an ideal time to explore the benefits of SIPs. By investing a fixed amount regularly, you can harness the power of compounding and work towards your long-term financial goals. I'd be happy to guide you through the process."
Bullish Signal
₹94,530 Cr
Net Inflows in February
Strong Net Inflows Indicate Market Confidence
The significant net inflows indicate a high level of investor confidence in the market, suggesting that investors are optimistic about the future prospects of mutual funds.
Client Talking Point
"The strong net inflows are a positive sign, indicating that investors are confident in the market's potential for growth. Let's discuss how this trend can impact your investment strategy and explore opportunities to capitalize on this momentum."
Key Fact
12.8%
Average Churn Rate in February
Average Churn Rate Remains Steady
The average churn rate remains steady, indicating that investors are generally satisfied with their investment choices and are not rushing to exit their portfolios.
Client Talking Point
"The stable average churn rate suggests that investors are comfortable with their current investment strategies. As their trusted advisor, I'd be happy to help you review and refine your investment approach to ensure it remains aligned with your goals and risk tolerance."
Total Industry AUM
₹82.03 L Cr
+1.3% MoM
Net Inflows
₹94,530 Cr
-39.6% vs prev
Total Folios
27.1 Cr
+42.6 L New
Active Schemes
1,934
Equity Share
43.2%
+0.1%
Industry AUM Growth
₹82.03 L Cr
Current AUM
+8.5% (6M)
₹75.61 L Cr
6 Months Ago
₹86.13 L Cr₹81.61 L Cr₹77.09 L Cr₹72.57 L Cr₹68.05 L Cr
₹75.61 L Cr
Sep 25
₹79.88 L Cr
Oct 25
₹80.80 L Cr
Nov 25
₹80.23 L Cr
Dec 25
₹81.01 L Cr
Jan 26
₹82.03 L Cr
Feb 26
Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26
Asset Class Flow Trend
Equity Debt Hybrid Solution Oriented Other
₹2.16 L Cr₹1.08 L Cr0₹-1.08 L Cr₹-2.16 L Cr
Asset Class-wise Net Flows
| Asset Class | Net Inflow | % of AUM |
|---|---|---|
|
Equity
12 categories
|
43.2% | |
|
Debt
20 categories
|
24.0% | |
|
Other
4 categories
|
18.6% | |
|
Hybrid
6 categories
|
13.6% | |
|
Solution Oriented
2 categories
|
0.7% |
Smart Money Signal
Market Sentiment
Bullish
Equity Inflows Strong
Accumulation Mode
Smart Money Signal
-1.7%
Mild Distribution
vs Avg AUM
Investor Confidence
1.9 Cr
New Folios Added
Growing
Risk Level
Moderate
Churn Elevated
Monitor Closely
6-MONTH TREND
Sep 2025
-2.8%
Selling
Oct 2025
+0.1%
Neutral
Nov 2025
-0.6%
Distribution
Dec 2025
-2.1%
Selling
Jan 2026
-1.2%
Distribution
Feb 2026
-1.7%
Distribution
IFA Insight: Persistent distribution over 6 months (5 of 6 months negative). Institutions have been consistently booking profits.
Category-wise Net Flows
| # | Category | Asset Class | Net Inflow | % Share |
|---|---|---|---|---|
1 |
Liquid Fund | Debt | 40.1% | |
2 |
Overnight Fund | Debt | 9.5% | |
3 |
Multi Asset Allocation Fund | Hybrid | 5.7% | |
4 |
Flexi Cap Fund | Equity | 4.7% | |
5 |
Money Market Fund | Debt | 4.3% | |
6 |
GOLD ETF | Other | 3.6% | |
7 |
Other ETFs | Other | 3.0% | |
8 |
Ultra Short Duration Fund | Debt | 3.0% | |
9 |
Mid Cap Fund | Equity | 2.7% | |
10 |
Small Cap Fund | Equity | 2.6% | |
11 |
Index Funds | Other | 2.2% | |
12 |
Large & Mid Cap Fund | Equity | 2.1% | |
13 |
Sectoral/Thematic Funds | Equity | 2.0% | |
14 |
Low Duration Fund | Debt | 1.6% | |
15 |
Corporate Bond Fund | Debt | 1.6% | |
16 |
Large Cap Fund | Equity | 1.4% | |
17 |
Multi Cap Fund | Equity | 1.3% | |
18 |
Short Duration Fund | Debt | 1.3% | |
19 |
Dynamic Asset Allocation/Balanced Advantage Fund | Hybrid | 1.0% | |
20 |
Banking and PSU Fund | Debt | 1.0% | |
21 |
Balanced Hybrid Fund/Aggressive Hybrid Fund | Hybrid | 1.0% | |
22 |
Fund of funds investing overseas | Other | 0.6% | |
23 |
Focused Fund | Equity | 0.6% | |
24 |
Value Fund/Contra Fund | Equity | 0.5% | |
25 |
ELSS | Equity | 0.4% | |
26 |
Long Duration Fund | Debt | 0.4% | |
27 |
Arbitrage Fund | Hybrid | 0.4% | |
28 |
Dynamic Bond Fund | Debt | 0.4% | |
29 |
Fixed Term Plan | Debt | 0.3% | |
30 |
Medium to Long Duration Fund | Debt | 0.2% | |
31 |
Childrens Fund | Solution Oriented | 0.2% | |
32 |
Credit Risk Fund | Debt | 0.1% | |
33 |
Gilt Fund with 10 year constant duration | Debt | 0.1% | |
34 |
Medium Duration Fund | Debt | 0.0% | |
35 |
Conservative Hybrid Fund | Hybrid | 0.0% | |
36 |
Floater Fund | Debt | 0.0% | |
37 |
Equity Savings Fund | Hybrid | 0.0% | |
38 |
Other Debt Scheme | Debt | 0.0% | |
39 |
Dividend Yield Fund | Equity | 0.0% | |
40 |
Retirement Fund | Solution Oriented | 0.0% | |
41 |
Gilt Fund | Debt | 0.0% |
Asset Class Churn Ratios
-
1 Solution Oriented0.6% Sticky
-
2 Equity1.0% Sticky
-
3 Other2.0% Sticky
-
4 Hybrid2.4% Sticky
-
5 Debt58.1% Volatile
Redemption Pressure Index
Debt
59.3%
High
Hybrid
2.6%
Moderate
Other
2.0%
Moderate
Equity
1.0%
Low
Solution Oriented
0.6%
Low
Category-wise Redemption Pressure Index
| # | Category Name | Asset Class | Redemption | Net AUM | Pressure Index | Status |
|---|---|---|---|---|---|---|
1 |
Overnight Fund | Debt | ₹6.35 L Cr | ₹1.13 L Cr | 563.5% | Structural |
2 |
Liquid Fund | Debt | ₹4.06 L Cr | ₹5.99 L Cr | 67.9% | Structural |
3 |
Ultra Short Duration Fund | Debt | ₹25,086 Cr | ₹1.28 L Cr | 19.6% | High |
4 |
Money Market Fund | Debt | ₹66,323 Cr | ₹3.40 L Cr | 19.5% | Structural |
5 |
Low Duration Fund | Debt | ₹16,062 Cr | ₹1.55 L Cr | 10.3% | High |
6 |
Arbitrage Fund | Hybrid | ₹19,796 Cr | ₹2.74 L Cr | 7.2% | Elevated |
7 |
Gilt Fund with 10 year constant duration | Debt | ₹275 Cr | ₹4,988 Cr | 5.5% | Moderate |
8 |
Long Duration Fund | Debt | ₹782 Cr | ₹15,672 Cr | 5.0% | Moderate |
9 |
Gilt Fund | Debt | ₹1,273 Cr | ₹37,363 Cr | 3.4% | Low |
10 |
Equity Savings Fund | Hybrid | ₹1,706 Cr | ₹50,498 Cr | 3.4% | Low |
11 |
Short Duration Fund | Debt | ₹4,373 Cr | ₹1.33 L Cr | 3.3% | Low |
12 |
Medium to Long Duration Fund | Debt | ₹299 Cr | ₹11,322 Cr | 2.6% | Low |
13 |
Banking and PSU Fund | Debt | ₹1,920 Cr | ₹77,139 Cr | 2.5% | Low |
14 |
Floater Fund | Debt | ₹1,312 Cr | ₹53,027 Cr | 2.5% | Low |
15 |
Dynamic Bond Fund | Debt | ₹766 Cr | ₹34,439 Cr | 2.2% | Low |
16 |
Index Funds | Other | ₹7,099 Cr | ₹3.25 L Cr | 2.2% | Low |
17 |
Other ETFs | Other | ₹20,650 Cr | ₹9.76 L Cr | 2.1% | Low |
18 |
Corporate Bond Fund | Debt | ₹3,976 Cr | ₹1.95 L Cr | 2.0% | Low |
19 |
Sectoral/Thematic Funds | Equity | ₹10,107 Cr | ₹5.30 L Cr | 1.9% | Low |
20 |
Medium Duration Fund | Debt | ₹458 Cr | ₹26,377 Cr | 1.7% | Low |
21 |
Conservative Hybrid Fund | Hybrid | ₹438 Cr | ₹29,737 Cr | 1.5% | Low |
22 |
GOLD ETF | Other | ₹2,500 Cr | ₹1.83 L Cr | 1.4% | Low |
23 |
Credit Risk Fund | Debt | ₹262 Cr | ₹19,966 Cr | 1.3% | Low |
24 |
Fund of funds investing overseas | Other | ₹509 Cr | ₹39,596 Cr | 1.3% | Low |
25 |
Dividend Yield Fund | Equity | ₹374 Cr | ₹32,643 Cr | 1.1% | Low |
26 |
Multi Cap Fund | Equity | ₹2,454 Cr | ₹2.22 L Cr | 1.1% | Low |
27 |
Small Cap Fund | Equity | ₹3,710 Cr | ₹3.64 L Cr | 1.0% | Low |
28 |
Dynamic Asset Allocation/Balanced Advantage Fund | Hybrid | ₹3,224 Cr | ₹3.24 L Cr | 1.0% | Low |
29 |
Multi Asset Allocation Fund | Hybrid | ₹1,675 Cr | ₹1.83 L Cr | 0.9% | Low |
30 |
Focused Fund | Equity | ₹1,566 Cr | ₹1.73 L Cr | 0.9% | Low |
31 |
Other Debt Scheme | Debt | ₹44.27 Cr | ₹5,019 Cr | 0.9% | Low |
32 |
Retirement Fund | Solution Oriented | ₹275 Cr | ₹32,229 Cr | 0.9% | Low |
33 |
Value Fund/Contra Fund | Equity | ₹1,839 Cr | ₹2.15 L Cr | 0.9% | Low |
34 |
Mid Cap Fund | Equity | ₹3,852 Cr | ₹4.62 L Cr | 0.8% | Low |
35 |
Large Cap Fund | Equity | ₹3,426 Cr | ₹4.11 L Cr | 0.8% | Low |
36 |
Large & Mid Cap Fund | Equity | ₹2,704 Cr | ₹3.32 L Cr | 0.8% | Low |
37 |
Balanced Hybrid Fund/Aggressive Hybrid Fund | Hybrid | ₹2,046 Cr | ₹2.52 L Cr | 0.8% | Low |
38 |
ELSS | Equity | ₹1,958 Cr | ₹2.50 L Cr | 0.8% | Low |
39 |
Flexi Cap Fund | Equity | ₹4,120 Cr | ₹5.53 L Cr | 0.7% | Low |
40 |
Childrens Fund | Solution Oriented | ₹56.35 Cr | ₹25,434 Cr | 0.2% | Low |
41 |
Fixed Term Plan | Debt | ₹0 | ₹15,215 Cr | 0.0% | Low |
42 |
Infrastructure Debt Fund | Debt | ₹0 | ₹914 Cr | 0.0% | Low |
Formula: Redemption Pressure = (Redemption / Net AUM) × 100
● Structural - Always shown for Liquid/Overnight/Money Market funds. High churn is normal due to daily in/out nature. Not a concern.
● High (10-20%) - Elevated outflows. Monitor closely, may indicate profit booking or market concerns.
● Elevated (6-10%) - Above average redemptions. Watch for trends before recommending.
● Moderate (4-6%) - Normal churn. Healthy category with balanced flows.
● Low (<4%) - Sticky investors. Good for long-term SIP recommendations.
AI INSIGHTS
What the Data is Telling Us
Large & Mid Cap Opportunity
₹14,111 Cr inflows. Pitch to clients seeking stable growth with lower risk.
Multi Asset Caution
6.3% redemption pressure. Advise clients to review and optimize their hybrid portfolios.
Equity Savings Focus
3.4% sticky investors. Suggest Equity Savings Fund for clients seeking regular income with equity upside.
IFA Quick Take
Performance Attribution Summary
This Month: FLOW-DRIVEN GROWTH — 7% of AUM growth came from NAV appreciation, 93% from fresh investments
Equity
51% Market
49% Flow
Strong
Debt
21% Market
79% Flow
NAV Pressure
Hybrid
4% Market
96% Flow
NAV Pressure
Best Fund Performance
Equity: +₹26,691 Cr market contribution
Highest Investor Interest
Debt: +₹42,455 Cr net inflows
Watch Out
Other: -₹31,533 Cr market contribution (NAV pressure)
Aggressive Clients
Equity with 51% market contribution — good for lump sum or SIP top-up. Funds are delivering.
Balanced Clients
Hybrid funds showing balanced growth — recommend for new investors seeking stability with growth.
Conservative Clients
Debt NAV under pressure — hold existing, avoid fresh lump sum. Wait for rate stabilization.
Client Talking Point
"93% of industry growth this month came from fresh investments by investors like you. The remaining 7% came from NAV movement. This is a healthy accumulation phase — more investors are entering, which is a sign of market confidence."
AUM Growth Attribution
₹1.02 L Cr
Total Growth
₹7,120 Cr
Market Contribution (7%)
₹94,530 Cr
Flow Contribution (93%)
How It's Calculated
Market Contribution = Closing AUM - (Opening AUM + Net Inflow)
Opening AUM = Previous Month's Closing AUM
Opening AUM = Previous Month's Closing AUM
Asset-wise Attribution
| Asset Class | Opening AUM | Net Flow | Market Contribution | Market vs Flow Split | Total Growth |
|---|---|---|---|---|---|
| Debt | ₹19.11 L Cr | +₹42,455 Cr | +₹11,371 Cr | +₹53,826 Cr | |
| Equity | ₹34.91 L Cr | +₹25,965 Cr | +₹26,691 Cr | +₹52,656 Cr | |
| Hybrid | ₹11.01 L Cr | +₹11,983 Cr | +₹449 Cr | +₹12,432 Cr | |
| Solution Oriented | ₹57,274 Cr | +₹247 Cr | +₹142 Cr | +₹389 Cr | |
| Other | ₹15.41 L Cr | +₹13,879 Cr | -₹31,533 Cr | -₹17,654 Cr |
Category-wise Attribution
Quick Summary
20 of 42 categories are market-driven (>50% market contribution)
9 categories have negative market contribution
Top by NAV: Credit Risk Fund (229%), ELSS (165%), Medium Duration Fund (148%)
Top by Inflows: Liquid Fund (+₹59,077 Cr), Multi Asset All (+₹8,476 Cr), Flexi Cap Fund (+₹6,925 Cr)
| # | Category | Opening AUM | Net Flow | Market Contribution | Market vs Flow Split | Total Growth |
|---|---|---|---|---|---|---|
1 |
Liquid Fund | ₹5.37 L Cr | +₹59,077 Cr | +₹3,089 Cr | +₹62,167 Cr | |
2 |
Other ETFs | ₹9.97 L Cr | +₹4,487 Cr | -₹25,629 Cr | -₹21,142 Cr | |
3 |
Overnight Fund | ₹1.26 L Cr | -₹14,006 Cr | +₹472 Cr | -₹13,534 Cr | |
4 |
Mid Cap Fund | ₹4.49 L Cr | +₹4,003 Cr | +₹8,656 Cr | +₹12,659 Cr | |
5 |
Small Cap Fund | ₹3.55 L Cr | +₹3,881 Cr | +₹4,866 Cr | +₹8,747 Cr | |
6 |
Multi Asset Allocation Fund | ₹1.75 L Cr | +₹8,476 Cr | +₹109 Cr | +₹8,586 Cr | |
7 |
Money Market Fund | ₹3.32 L Cr | +₹6,267 Cr | +₹1,983 Cr | +₹8,249 Cr | |
8 |
Large & Mid Cap Fund | ₹3.25 L Cr | +₹3,138 Cr | +₹4,134 Cr | +₹7,272 Cr | |
9 |
Flexi Cap Fund | ₹5.47 L Cr | +₹6,925 Cr | -₹684 Cr | +₹6,241 Cr | |
10 |
Sectoral/Thematic Funds | ₹5.24 L Cr | +₹2,987 Cr | +₹3,074 Cr | +₹6,061 Cr | |
11 |
Multi Cap Fund | ₹2.16 L Cr | +₹1,934 Cr | +₹3,207 Cr | +₹5,141 Cr | |
12 |
Ultra Short Duration Fund | ₹1.32 L Cr | -₹4,374 Cr | -₹349 Cr | -₹4,722 Cr | |
13 |
Index Funds | ₹3.20 L Cr | +₹3,233 Cr | +₹840 Cr | +₹4,073 Cr | |
14 |
Dynamic Asset Allocation/Balanced Advantage Fund | ₹3.20 L Cr | +₹1,522 Cr | +₹2,231 Cr | +₹3,753 Cr | |
15 |
Low Duration Fund | ₹1.52 L Cr | +₹2,329 Cr | +₹964 Cr | +₹3,292 Cr | |
16 |
Balanced Hybrid Fund/Aggressive Hybrid Fund | ₹2.49 L Cr | +₹1,419 Cr | +₹1,793 Cr | +₹3,212 Cr | |
17 |
Arbitrage Fund | ₹2.77 L Cr | +₹592 Cr | -₹3,677 Cr | -₹3,085 Cr | |
18 |
Large Cap Fund | ₹4.08 L Cr | +₹2,112 Cr | +₹817 Cr | +₹2,928 Cr | |
19 |
Focused Fund | ₹1.72 L Cr | +₹901 Cr | +₹444 Cr | +₹1,344 Cr | |
20 |
Value Fund/Contra Fund | ₹2.14 L Cr | +₹727 Cr | +₹323 Cr | +₹1,050 Cr | |
21 |
Banking and PSU Fund | ₹78,170 Cr | -₹1,473 Cr | +₹442 Cr | -₹1,031 Cr | |
22 |
ELSS | ₹2.48 L Cr | -₹663 Cr | +₹1,684 Cr | +₹1,022 Cr | |
23 |
GOLD ETF | ₹1.84 L Cr | +₹5,255 Cr | -₹6,206 Cr | -₹952 Cr | |
24 |
Corporate Bond Fund | ₹1.95 L Cr | -₹2,302 Cr | +₹1,683 Cr | -₹619 Cr | |
25 |
Long Duration Fund | ₹16,221 Cr | -₹629 Cr | +₹79.44 Cr | -₹549 Cr | |
26 |
Fixed Term Plan | ₹14,761 Cr | +₹378 Cr | +₹76.19 Cr | +₹454 Cr | |
27 |
Floater Fund | ₹52,573 Cr | +₹55.88 Cr | +₹398 Cr | +₹454 Cr | |
28 |
Short Duration Fund | ₹1.34 L Cr | -₹1,917 Cr | +₹1,506 Cr | -₹411 Cr | |
29 |
Fund of funds investing overseas | ₹39,229 Cr | +₹904 Cr | -₹537 Cr | +₹367 Cr | |
30 |
Dynamic Bond Fund | ₹34,718 Cr | -₹551 Cr | +₹272 Cr | -₹279 Cr | |
31 |
Gilt Fund | ₹37,116 Cr | -₹8.91 Cr | +₹256 Cr | +₹247 Cr | |
32 |
Equity Savings Fund | ₹50,740 Cr | +₹42.36 Cr | -₹285 Cr | -₹242 Cr | |
33 |
Conservative Hybrid Fund | ₹29,527 Cr | -₹67.87 Cr | +₹278 Cr | +₹210 Cr | |
34 |
Childrens Fund | ₹25,230 Cr | +₹229 Cr | -₹24.40 Cr | +₹204 Cr | |
35 |
Dividend Yield Fund | ₹32,451 Cr | +₹21.22 Cr | +₹170 Cr | +₹192 Cr | |
36 |
Medium to Long Duration Fund | ₹11,513 Cr | -₹271 Cr | +₹79.83 Cr | -₹191 Cr | |
37 |
Retirement Fund | ₹32,044 Cr | +₹18.37 Cr | +₹167 Cr | +₹185 Cr | |
38 |
Medium Duration Fund | ₹26,229 Cr | -₹70.26 Cr | +₹218 Cr | +₹148 Cr | |
39 |
Gilt Fund with 10 year constant duration | ₹4,865 Cr | +₹74.62 Cr | +₹48.24 Cr | +₹123 Cr | |
40 |
Credit Risk Fund | ₹19,893 Cr | -₹94.19 Cr | +₹167 Cr | +₹73.19 Cr | |
41 |
Other Debt Scheme | ₹5,068 Cr | -₹29.28 Cr | -₹19.35 Cr | -₹48.63 Cr | |
42 |
Infrastructure Debt Fund | ₹908 Cr | +₹0 | +₹5.33 Cr | +₹5.33 Cr |
Folio Growth Trend
27.06 Cr
Total Folios
+1.9 Cr New
25.19 Cr
6 Months Ago
+7.4% (6M)
27.6 Cr26.7 Cr25.8 Cr24.8 Cr23.9 Cr
25.19 Cr
Sep 25
25.60 Cr
Oct 25
25.86 Cr
Nov 25
26.13 Cr
Dec 25
26.63 Cr
Jan 26
27.06 Cr
Feb 26
Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26
Segregated Portfolio Tracker
Needs Attention10
Schemes Affected
0
Folios Impacted
₹0
Segregated AUM
Segregated portfolios are created when a scheme holds securities that become illiquid or face credit events.
AMC Market Share - QoQ Movement
Q3 2025 vs Q2 2025| AMC Name | AAUM | Q2 2025 | Q3 2025 | QoQ Change |
|---|---|---|---|---|
|
1
SBI Mutual Fund
|
₹12.64 L Cr | 12.34% | 15.28% |
+2.93%
|
|
2
ICICI Prudential Mutual Fund
|
₹11.30 L Cr | 10.19% | 13.66% |
+3.47%
|
|
3
HDFC Mutual Fund
|
₹9.43 L Cr | 11.38% | 11.40% |
0.02%
|
|
4
Nippon India Mutual Fund
|
₹7.12 L Cr | 8.46% | 8.60% |
+0.14%
|
|
5
Kotak Mahindra Mutual Fund
|
₹5.88 L Cr | 7.23% | 7.11% |
-0.12%
|
|
6
Aditya Birla Sun Life Mutual F
|
₹4.47 L Cr | 4.96% | 5.40% |
+0.44%
|
|
7
UTI Mutual Fund
|
₹3.95 L Cr | 3.86% | 4.78% |
+0.92%
|
|
8
Axis Mutual Fund
|
₹3.66 L Cr | 4.52% | 4.42% |
-0.09%
|
|
9
Mirae Asset Mutual Fund
|
₹2.30 L Cr | 2.75% | 2.78% |
0.03%
|
|
10
Tata Mutual Fund
|
₹2.26 L Cr | 2.78% | 2.73% |
-0.05%
|
Industry Concentration
56.1%
Top 5 AMCs Share
43.9%
Other 47 AMCs Share
Concentration Increasing: Top 5 share up 6.1% from 49.9% last quarter
Top 10 vs Industry
₹63.00 L Cr
Top 10 AMCs AAUM
₹19.72 L Cr
Other 42 AMCs AAUM
IFA Insight:
Top 10 control 76% of industry. Focus recommendations here.
Direct vs Regular Split by AMC
Direct
Regular
SBI Mutual Fund
IFA Friendly
28% Direct
72% Regular
ICICI Prudential Mutual Fund
IFA Friendly
38% Direct
62% Regular
HDFC Mutual Fund
Balanced
40% Direct
60% Regular
Nippon India Mutual Fund
IFA Friendly
29% Direct
71% Regular
Kotak Mahindra Mutual Fund
High Direct
46% Direct
54% Regular
Aditya Birla Sun Life Mutual F
High Direct
51% Direct
49% Regular
UTI Mutual Fund
IFA Friendly
28% Direct
72% Regular
Axis Mutual Fund
High Direct
50% Direct
50% Regular
Mirae Asset Mutual Fund
IFA Friendly
39% Direct
61% Regular
Tata Mutual Fund
High Direct
52% Direct
48% Regular
DSP Mutual Fund
IFA Friendly
40% Direct
60% Regular
Bandhan Mutual Fund
High Direct
53% Direct
47% Regular
Edelweiss Mutual Fund
IFA Friendly
35% Direct
65% Regular
PPFAS Mutual Fund
High Direct
67% Direct
33% Regular
Motilal Oswal Mutual Fund
High Direct
47% Direct
53% Regular
Invesco Mutual Fund
High Direct
50% Direct
50% Regular
HSBC Mutual Fund
Balanced
42% Direct
58% Regular
Franklin Templeton Mutual Fund
IFA Friendly
21% Direct
79% Regular
Canara Robeco Mutual Fund
IFA Friendly
28% Direct
72% Regular
Quant Mutual Fund
High Direct
58% Direct
42% Regular
Sundaram Mutual Fund
IFA Friendly
28% Direct
72% Regular
Baroda BNP Paribas Mutual Fund
IFA Friendly
38% Direct
62% Regular
LIC Mutual Fund
High Direct
49% Direct
51% Regular
Mahindra Manulife Mutual Fund
IFA Friendly
13% Direct
87% Regular
Bajaj Finserv Mutual Fund
High Direct
47% Direct
53% Regular
WhiteOak Capital Mutual Fund
IFA Friendly
17% Direct
83% Regular
PGIM India Mutual Fund
IFA Friendly
34% Direct
66% Regular
Union Mutual Fund
IFA Friendly
34% Direct
66% Regular
JM Financial Mutual Fund
High Direct
47% Direct
53% Regular
Bank of India Mutual Fund
IFA Friendly
30% Direct
70% Regular
JioBlackRock Mutual Fund
High Direct
100% Direct
0% Regular
360 ONE Mutual Fund
High Direct
56% Direct
44% Regular
ITI Mutual Fund
IFA Friendly
21% Direct
79% Regular
Zerodha Mutual Fund
IFA Friendly
19% Direct
81% Regular
Navi Mutual Fund
High Direct
79% Direct
21% Regular
Helios Mutual Fund
High Direct
47% Direct
53% Regular
NJ Mutual Fund
IFA Friendly
22% Direct
78% Regular
TRUST Mutual Fund
High Direct
56% Direct
44% Regular
Groww Mutual Fund
Balanced
43% Direct
57% Regular
Quantum Mutual Fund
High Direct
75% Direct
25% Regular
Samco Mutual Fund
IFA Friendly
9% Direct
91% Regular
Old Bridge Mutual Fund
High Direct
65% Direct
35% Regular
The Wealth Company Mutual Fund
High Direct
76% Direct
24% Regular
Unifi Mutual Fund
High Direct
85% Direct
15% Regular
Shriram Mutual Fund
IFA Friendly
34% Direct
66% Regular
Taurus Mutual Fund
IFA Friendly
20% Direct
80% Regular
IL&FS Mutual Fund (IDF)
High Direct
100% Direct
0% Regular
Angel One Mutual Fund
IFA Friendly
7% Direct
93% Regular
Capitalmind Mutual Fund
High Direct
88% Direct
12% Regular
ELSS
High Direct
99% Direct
1% Regular
Abakkus Mutual Fund
IFA Friendly
17% Direct
83% Regular
Choice Mutual Fund
IFA Friendly
0% Direct
100% Regular
IFA Friendly = Regular share > 60% |
High Direct = Direct share > 45%
Direct vs Regular - Distribution
Top Schemes by AAUM
| Rank | Scheme Name | AMC | Category | AAUM |
|---|---|---|---|---|
| 1 | SBI Nifty 50 ETF | SBI Mutual Fund | Equity: Large Cap | ₹2.14 L Cr |
| 2 | SBI BSE SENSEX ETF | SBI Mutual Fund | Equity: Large Cap | ₹1.24 L Cr |
| 3 | Parag Parikh Flexi Cap Fund - Direct Plan - Growth | PPFAS Mutual Fund | Equity: Flexi Cap | ₹84,307 Cr |
| 4 | SBI EQUITY HYBRID FUND - REGULAR PLAN -Growth | SBI Mutual Fund | Hybrid: Aggressive H | ₹73,234 Cr |
| 5 | UTI Nifty 50 ETF | UTI Mutual Fund | Equity: Large Cap | ₹68,130 Cr |
| 6 | HDFC Mid Cap Fund - Growth Plan | HDFC Mutual Fund | Equity: Mid Cap | ₹65,924 Cr |
| 7 | HDFC Flexi Cap Fund - Growth Plan | HDFC Mutual Fund | Equity: Flexi Cap | ₹61,310 Cr |
| 8 | SBI Liquid Fund - DIRECT PLAN -Growth | SBI Mutual Fund | Debt: Liquid | ₹58,070 Cr |
| 9 | ICICI Prudential Multi-Asset Fund - Growth | ICICI Prudential Mutual F | Hybrid: Multi Asset | ₹55,178 Cr |
| 10 | Nippon India ETF Nifty 50 BeES | Nippon India Mutual Fund | Equity: Large Cap | ₹54,554 Cr |